Upcoming Singalongs ⤵️


Ari Brand was born and raised in downtown Manhattan in the 1980's, the son of a professional concert pianist and an NYC school music teacher. In his childhood home, and while attending the arts-focused Saint Ann's School in Brooklyn Heights, making music was a daily practice, and communicating with others through music was Ari's favorite way to spend his time.


In high school and at summer camp, Ari could be found playing piano in classical chamber groups, improvising on piano and bass guitar in jazz ensembles, creating and performing in rock and hip hop bands, starring in and sometimes writing musical theater productions and, with his acoustic guitar, leading hundreds of children and adults alike in rousing renditions of their favorite songs. 

As an undergrad at Wesleyan University, Ari double-majored in Theater and Psychology, and continued performing musically while acting in department and student theater productions, as well as some student thesis films. He spent a semester at the British American Drama Academy in London, a theater conservatory program run by some of London's premiere theater artists and educators. 

In his twenties Ari became a professional actor, performing in New York City and in theaters across the country under the direction of leading theater artists such as James Lapine, Michael Greif, Mary Zimmerman, David Cromer and Kathleen Marshall. His off-Broadway turn as the title character in "My Name Is Asher Lev" received significant praise, and the play won the Outer Critics Circle Award for outstanding new play.


While establishing a career in theater, Ari has continued playing, teaching and writing music, and his favorite avenue for this has become the SINGALONG. After a few quick months dabbling in leading children's singalongs, Ari founded the Friday Morning Singalong at The Knitting Factory in Williamsburg, Brooklyn. He's never looked back.


First, Ari makes an entrance-- then he leads kids ages 3 months and up in an interactive singalong with a rock-show feel, filled with classic songs that everyone knows, plus a few new easy-to-learn songs sprinkled in. Over the years, Ari has inspired thousands of young singalongers to explore music, rhythm and partying with others! 


Singalongs are usually drop-in, and they really rock. Come sing, dance, clap, spin and jump around to add some goodness and fun to your day! 


Oh, and bring your stomping shoes.


Ari would love to hear from you about your child's next birthday party, private event, or to set up a weekly singalong!


Click here to get in touch!



"We've never met, but you are a household name. My son Huxley (1.5 yrs old) absolutely loves you and mimics all your moves from the Knitting Factory when he "performs" at home. We recently got him a 2nd guitar and he calls it "Ari's guitar"."

                                          -Zeina M.

"Your singalong is a big part of my memories with my sons and I'm sure theirs too. We have a framed picture of my older at singalong from 4 years ago on the wall :) Thank you so much for great times every Friday-- for last 6 years!!"


                                           -Miki A.

"You are quite the superstar in our house!  Your name comes up all of the time, much more than Santa, or even Spiderman. Needless to say, you were by far the most popular topic in our house today. "Did you have fun at your party, Henry?" "Ari was there!" Thank you so much for everything yesterday. Everyone, especially star struck Henry, had such a great time!"


                                              —Elizabeth S.

"My daughter Aya and her nanny Nita love your Friday class! Thanks so much for playing music for children - we are so grateful for what you do!”

                             —Danielle S. 

"Just wanted to say thanks for sharing your music this year.  It is the highlight of our son's week. :)"

                          -Noelle M.

“My son Mark absolutely loves going to your singalongs and talks about it all week leading up to Fridays. He dressed up as you on Halloween.”

                         —Re Jin